Journal

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How Long Does It Really Take to Launch a Shopify Store?

A realistic look at how long it actually takes to launch a Shopify store, whether you start from a template or from scratch.

Photo: Swello on Unsplash

How Long Does It Really Take to Launch a Shopify Store?

A realistic look at how long it actually takes to launch a Shopify store, whether you start from a template or from scratch.

Designer working on a project at a table with color samples

Shopify Theme vs. Custom Design: What Changes at Each Price Point

An honest breakdown of what changes as you move from a free theme to a premium template to a fully custom Shopify build.

Photo: gomi on Unsplash

Shopify Theme vs. Custom Design: What Changes at Each Price Point

An honest breakdown of what changes as you move from a free theme to a premium template to a fully custom Shopify build.

Smartphone standing on a white table

The Mobile Shopify Product Page Checklist Beauty Brands Skip

A practical mobile checklist (tap targets, image sizing, sticky add-to-cart and review placement) that beauty brands often overlook.

Photo: Sarah Dorweiler on Unsplash

The Mobile Shopify Product Page Checklist Beauty Brands Skip

A practical mobile checklist (tap targets, image sizing, sticky add-to-cart and review placement) that beauty brands often overlook.

Woman working on a silver laptop

5 Signs Your Beauty Brand's Website Is Costing You Sales

Five common, fixable problems that quietly cost beauty brands sales, and how to spot them on your own site.

Photo: Brooke Cagle on Unsplash

5 Signs Your Beauty Brand's Website Is Costing You Sales

Five common, fixable problems that quietly cost beauty brands sales, and how to spot them on your own site.

Tablet showing website wireframe sketches on a desk

Shopify 2.0 Explained: What to Check Before You Buy Any Theme

A plain-language guide to Shopify 2.0 and a practical checklist for evaluating any theme before you buy it.

Photo: Alvaro Reyes on Unsplash

Shopify 2.0 Explained: What to Check Before You Buy Any Theme

A plain-language guide to Shopify 2.0 and a practical checklist for evaluating any theme before you buy it.

Neutral material samples arranged on a white surface

How to Make a Shopify Store Look Premium Without a $5,000 Redesign

Simple, concrete changes to typography, spacing, photography and layout can make a Shopify store feel premium without an expensive custom redesign.

Photo: sydney Rae on Unsplash

How to Make a Shopify Store Look Premium Without a $5,000 Redesign

Simple, concrete changes to typography, spacing, photography and layout can make a Shopify store feel premium without an expensive custom redesign.